The next generation is going to witness a staggering amount of new urban development as the world’s economic centre of gravity shifts towards Asia. Cities in both developed and rapidly urbanising countries need professional planning if they are to prosper. Companies serving consumer markets should grasp the significance of the growing urban middle class and its diversity. Urban analysis is increasingly necessary for business success. These are the main messages from a dramatic new report from the McKinsey Global Institute (MGI). Read more »
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